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Media Contact: Curt Blakeney, Edge Public Relations, 480-628-1611

WheyUP Adds Latin American Distribution

Sports beverage company and Importive SA agree to deal for distribution in Dominican Republic and Puerto Rico

Gilbert, Ariz. – February 21, 2008 – WheyUP, the Original Protein Drink with Energy, continued its aggressive global distribution campaign by signing a deal with Importive SA. Under the arrangement, Importive will distribute WheyUP in the Dominican Republic and Puerto Rico. Santo Domingo-based Importive is a wholesale distributor and retailer of fitness nutritional products, organic foods and fitness accessories to independent, chain supermarkets, fitness stores, drugstore and department stores in the Dominican Republic.

“We are very excited about this arrangement with WheyUP,” said Carlos Castillo, the CEO of Importive SA. “Once the product hits the streets, it will become very popular with the people in the Dominican Republic and Puerto Rico. This is a great product; it tastes great, and gives people the energy and protein they need.”

WheyUP represents a breakthrough in the sports drink market. It combines 20 grams of whey protein with an energy formula in a sugar-free, non-carbonated beverage. WheyUP will be sold in ready-to-drink 16-ounce plastic bottles and 12 packs in two flavors: wild berry and tropical citrus.

“Part of our distribution strategy is to sell WheyUP around the world, so we’re excited to be partnering with Importive,” said WheyUP’s inventor and co-founder Erik Rothchild. “Our goal is make WheyUP a global brand of sports beverage, and this is another step in that direction. We’re confident consumers in the Dominican Republic and Puerto Rico will love WheyUP once they taste it and experience its healthful benefits.”

The fitness industry recommends consuming a minimum of 20g of whey protein prior to working out. Many individuals are also seeking a boost of energy – whether it’s coffee, an energy drink or caffeine pills – to intensify their workout. With WheyUP, getting energized and adding healthy protein to a diet has never been easier.

WheyUP is targeted toward health-conscience individuals and fitness enthusiasts. It is ideal for fat-loss programs, exercise programs, weight-training programs, athletic activities, and as part of a healthy, active lifestyle.

“With 20 grams of protein, zero fat and only 1 gram of carbs, WheyUP is the perfect drink for people on carb-conscience diets,” Rothchild said. “It's a great way to add protein to your diet and energy to your day.”

For more information, visit www.wheyup.com.

To schedule an interview with WheyUP founder Erik Rothchild, for a product sample, or a high-resolution product image, please contact Curt Blakeney, Edge Public Relations at 480-628-1611 or edgepr@cox.net.