Media Contact: Curt Blakeney, Edge Public Relations, 480-628-1611
Gilbert,
Ariz. – February 7, 2008 – WheyUP, the Original Protein Drink with Energy,
continued its aggressive distribution campaign by signing a deal with Ralphs Grocery,
a major supermarket chain in the Southern California area. In the arrangement,
WheyUP will be sold at 140 Ralphs Grocery stores beginning in the second
quarter of 2008.
Ralphs
Grocery currently operates more than 260 supermarkets in California. It is the
oldest supermarket chain west of the Mississippi River and is the largest
supermarket division of Cincinnati-based retail conglomerate Kroger.
WheyUP
represents a breakthrough in the sports drink market. It combines 20 grams of
whey protein with an energy formula in a sugar-free, non-carbonated beverage. WheyUP
will be sold in ready-to-drink 16-ounce plastic bottles and 12 packs in two
flavors: wild berry and tropical citrus.
“We
see WheyUP as a mass market drink that appeals to all demographics,” said
WheyUP’s inventor and co-founder Erik Rothchild. “So to get distribution at one
of the most popular and well-known grocery stores in the United States is huge
for our visibility and credibility. It really speaks volumes about WheyUP’s
potential as an everyday drink for the American consumer.”
The
fitness industry recommends consuming a minimum of 20g of whey protein prior to
working out. Many individuals are also seeking a boost of energy – whether it’s
coffee, an energy drink or caffeine pills – to intensify their workout. With
WheyUP, getting energized and adding healthy protein to a diet has never been
easier.
WheyUP
is targeted toward health-conscience individuals and fitness enthusiasts. It is
ideal for fat-loss programs, exercise programs, weight-training programs,
athletic activities, and as part of a healthy, active lifestyle.
“With
20 grams of protein, zero fat and only 1 gram of carbs, WheyUP is the perfect
drink for people on carb-conscience diets,” Rothchild said. “It's a great way
to add protein to your diet and energy to your day.”
For
more information, visit www.wheyup.com.
To schedule an
interview with WheyUP founder Erik Rothchild, for a product sample, or a
high-resolution product image, please contact Curt Blakeney, Edge Public
Relations (www.edge-pr.com) at 480-628-1611 or curt@edge-pr.com.