Media Contact: Curt Blakeney, Edge Public Relations, 480-628-1611
Gilbert, Ariz. – January 9, 2008 – Erik Rothchild, inventor and co-founder of WheyUP, the original protein drink with energy, has been invited to speak at the Second Global Dairy Congress, held in Athens, Greece, in March. Rothchild is scheduled to discuss the production and marketing of WheyUP on Thursday, March 13, during the “Focus on Functionality” forum.
Following the success of the first Congress in Amsterdam, the Second Global Dairy Congress is designed for industry leaders, suppliers, customers and analysts to gain a complete overview of the latest trends and developments across all continents from top companies around the world.
The theme of this year’s Congress is “Taste of the Future” with emphasis placed on breakthroughs and advances in the dairy industry. WheyUP was recognized as one of the most innovative new beverages on the market because it features whey protein, a dairy product derived from cow’s milk.
“I
am extremely honored to be invited as a guest speaker for the Dairy Congress,” Rothchild
said. “This a meeting of some of the most distinguished movers and shakers in
the international dairy industry. The recognition by the Congress verifies the
uniqueness of WheyUP as a beverage that is healthy and functional.”
WheyUP represents a breakthrough in the sports drink market. It combines 20 grams of whey protein isolate with an energy formula in a sugar-free, non-carbonated beverage. WheyUP is sold in ready-to-drink 16-ounce plastic bottles and 12 packs in two flavors: wild berry and tropical citrus.
The
fitness industry recommends consuming a minimum of 20g of whey protein prior to
working out. Many individuals are also seeking a boost of energy – whether it’s
coffee, an energy drink or caffeine pills – to intensify their workout. With
WheyUP, getting energized and adding healthy protein to a diet has never been
easier.
Whey
protein is a natural, high-quality protein from cow's milk. It is a rich source
of the essential amino acids needed by the human body on a daily basis. Amino
acids are one of the most important elements for the maintenance of good health
and vitality. They are the major source of building material for muscles,
blood, skin, hair, nails and internal organs, including the heart and the
brain.
WheyUP
is targeted toward health-conscience individuals and fitness enthusiasts. It is
ideal for fat-loss programs, exercise programs, weight-training programs, athletic
activities, and as part of a healthy, active lifestyle.
For
more information, visit www.wheyup.com.
To schedule an
interview with WheyUP founder Erik Rothchild, for a product sample, or a
high-resolution product image, please contact Curt Blakeney, Edge Public
Relations at 480-628-1611 or edgepr@cox.net.