Media Contact: Curt Blakeney, Edge Public Relations, 480-628-1611
Gilbert,
Ariz. — November 15, 2007 — WheyUP LLC, makers of WheyUP, the Original Protein
Drink with Energy – and Phoenix-based STG Media Corp. have agreed to terms
whereby STG Media Corp. will become WheyUP’s designated print media placement
agency of record. In conjunction with WheyUP’s aggressive national distribution
strategy, STG Media Corp. will handle the company’s advertising placement in
consumer publications, and assist with positioning and branding strategies.
“We’re
excited to be partnering with a successful firm like STG Media Corp.,” said
Erik Rothchild, the creator and co-founder of WheyUP. “They have a proven track
record of bringing efficiency to advertising budgets and maximizing return on
investment.”
STG
Media Corp. is a full service media agency, with expertise in print,
television, online, and radio advertising for retail and direct response
products. STG Media Corp. specializes in branding products, motivates and
tracks product response, and delivers results. STG Media Corp. is working with
WheyUP to execute on an entire print media campaign, which will include all
aspects of branding the product; from research and strategy formulation to
continuous evaluation throughout the campaign.
“We are very excited to work with WheyUP to
build brand recognition and create consumer awareness by developing a strategic
print advertising campaign to drive retail sales, ” said Thomas Lark, the CEO
of STG Media Corp.
WheyUP,
the first product of its kind that combines a protein drink with an energy
drink, is sold nationally at GNC, Hi-Health and Bodybuilding.com. WheyUP
combines 20 grams of whey protein with an energy formula in a sugar-free,
non-carbonated beverage. WheyUP is sold in wild berry and tropical citrus
flavors in ready-to-drink 16-ounce plastic bottles.
The
fitness industry recommends consuming a minimum of 20g of whey protein prior to
working out. Many individuals are also seeking a boost of energy to intensify
their workout. With WheyUP, getting energized and adding healthy protein to a
diet has never been easier.
WheyUP
is targeted toward health-conscience individuals and fitness enthusiasts. It is
ideal for fat-loss programs, exercise programs, weight-training programs,
athletic activities, and as part of a healthy, active lifestyle.
“With
20 grams of protein, zero fat and only 1 gram of carbs, WheyUP is the perfect
drink for people on carb-conscience diets,” Rothchild said. “It's a great way
to add protein to your diet and energy to your day.”
For
more information, visit www.wheyup.com or www.stgmediacorp.com.
To
schedule an interview with WheyUP inventor Erik Rothchild, for a product
sample, or a high-resolution product image, please contact Curt Blakeney, Edge
Public Relations at 480-628-1611 or edgepr@cox.net.