Media Contact: Curt Blakeney, Edge Public Relations, 480-628-1611
Gilbert,
Ariz. – October 30, 2007 – WheyUP, the Original Protein Drink with Energy,
continued its aggressive distribution campaign by signing a deal with Profile
Health Resources Inc., a distributor of quality sports supplements and
nutritional products to gyms, health food stores and retail stores throughout
Canada.
WheyUP
represents a breakthrough in the sports drink market. It combines 20 grams of
whey protein with an energy formula in a sugar-free, non-carbonated beverage. WheyUP
will be sold in ready-to-drink 16-ounce plastic bottles and 12 packs in two
flavors: wild berry and tropical citrus.
“Part
of our distribution strategy is to sell WheyUP around the world, so we’re pleased
to be partnering with Profile Health Resources,” said WheyUP’s inventor and
co-founder Erik Rothchild. “Canadians are fitness oriented, so now we can offer
those consumers the option of purchasing WheyUP at gyms and retails locations
in
Profile
Health Resources Inc. has more than 25 years of combined experience in the
sport supplements and health products industry. The Quebec-based company provides
unparalleled service and support.
“We
are very excited to be partnering with a revolutionary new sports beverage like
WheyUP,” said Carl Abcarius, the president of Profile Health Resources. “This is
a unique product that will be well received throughout
The
fitness industry recommends consuming a minimum of 20g of whey protein prior to
working out. Many individuals are also seeking a boost of energy – whether it’s
coffee, an energy drink or caffeine pills – to intensify their workout. With
WheyUP, getting energized and adding healthy protein to a diet has never been
easier.
WheyUP
is targeted toward health-conscience individuals and fitness enthusiasts. It is
ideal for fat-loss programs, exercise programs, weight-training programs, athletic
activities, and as part of a healthy, active lifestyle.
“With
20 grams of protein, zero fat and only 1 gram of carbs, WheyUP is the perfect
drink for people on carb-conscience diets,” Rothchild said. “It's a great way
to add protein to your diet and energy to your day.”
For
more information, visit www.wheyup.com.
To schedule an
interview with WheyUP founder Erik Rothchild, for a product sample, or a
high-resolution product image, please contact Curt Blakeney, Edge Public
Relations at 480-628-1611 or edgepr@cox.net.